Last Updated: [04/12/2025]

1. Introduction

Moksa Fitness (“Company”, “we”, “our”, or “us”) is committed to protecting your personal information and ensuring transparency regarding how we collect, use, store, and safeguard your data. This Privacy Policy explains how we handle your information when you access or use the Moksa Fitness mobile application (“App”) and related services (collectively, the “Services”).

By using the App, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this Policy, please discontinue use of the App.

2. Information We Collect

We collect information directly from you, automatically through your device, and through your interactions with the App.

2.1 Personal Information

Information provided during account registration or profile updates, including:

  • Full name
  • Mobile number (for OTP verification and login)
  • Date of birth
  • Gender
  • Height and weight
  • Fitness level and goals
  • Medical conditions
  • Emergency contact details (name and phone number)

2.2 Usage and Activity Information

Information related to how you use the App and Services, such as:

  • Program enrollments and attendance records
  • Weight and measurement logs
  • Uploaded progress pictures
  • Diet plan interactions
  • Calendar entries for sessions and diet tracking
  • In-app activities (views, searches, filters applied)

2.3 Device and Technical Information

Automatically collected information, including:

  • Device type, operating system, and version
  • IP address and time zone
  • App version and crash logs
  • Mobile network details

This data helps us improve app performance, troubleshoot issues, and enhance security.

2.4 Communication Data

When you contact our support team, we collect:

  • Name
  • Email address and phone number
  • Messages, complaints, or queries you submit

3. Purpose of Data Collection

Your information is collected and processed for the following purposes:

  • To verify your identity and enable OTP-based login
  • To personalize and deliver fitness and diet programs
  • To track your progress and provide insights
  • To manage subscriptions, payments, billing, and renewals
  • To send reminders, notifications, and updates
  • To enhance App functionality and user experience
  • To provide customer support and resolve queries
  • To comply with legal obligations and enforce Terms of Service

We do not use your information for profiling, behavioral advertising, or automated decision-making.

4. Legal Basis for Processing

Under the Digital Personal Data Protection Act, 2023, we process your data based on:

  • Consent – When you provide personal or health-related information
  • Contractual Necessity – To deliver Services you have enrolled in
  • Legitimate Interest – To improve security, prevent fraud, and optimize performance
  • Legal Obligation – To comply with regulatory and tax requirements

5. Data Sharing and Disclosure

Moksa Fitness does not sell, rent, or trade your personal data.

Your data may be shared only under these circumstances:

5.1 With Service Providers

Third-party vendors assisting with:

  • Payment processing
  • Hosting and cloud storage
  • Analytics and crash reporting
  • SMS or push notification delivery

All such partners operate under strict confidentiality and data protection agreements.

5.2 With Trainers or Nutrition Experts

Limited data (e.g., name, weight history, program enrollment) may be shared internally to deliver personalized programs.

5.3 Legal Compliance

When required by:

  • Court orders
  • Government authorities
  • Applicable laws and regulations

5.4 Safety and Fraud Prevention

To protect the rights, property, or safety of Moksa Fitness, users, or the public.

6. Data Storage and Retention

6.1 Data Storage Location

Your data is stored securely on servers located within India.

6.2 Retention Duration

We retain your information only as long as necessary to fulfill the purposes described in this Policy or comply with legal requirements.

6.3 Account Deletion and Archival

When you delete your account:

  • Your data is moved to secure archival (“cold storage”)
  • It remains there for a limited retention period as required for compliance
  • After the retention period, the data is permanently deleted

6.4 Archived Data Use

Archived data is not accessible through the App and is used solely for regulatory or audit purposes.

7. Data Security

We use industry-standard measures to protect your data, including:

  • Encrypted data transmission (HTTPS, SSL)
  • Role-based access controls
  • Regular security audits and backups
  • OTP-based authentication and secure sessions

While we strive to protect your information, no digital storage system is completely secure. You acknowledge and agree that Moksa Fitness is not liable for unauthorized access beyond our reasonable control.

8. Your Rights

Under Indian data protection laws, you have the following rights:

  • Right to Access – Request a copy of your personal data
  • Right to Correction – Update inaccurate or incomplete data
  • Right to Erasure – Request deletion, subject to lawful retention
  • Right to Withdraw Consent – Stop data processing based on consent
  • Right to Data Portability – Request your data in a structured format

To exercise these rights, please contact us using the details in Section 13.

9. Children’s Privacy

The App is intended for users aged 18 and above.

We do not knowingly collect data from minors. If such data is discovered, it will be deleted immediately.

10. Use of Cookies and Tracking Technologies

The App may use limited analytics tools (SDKs) to collect non-identifiable, aggregated data for performance improvements.

We do not use:

  • Advertising cookies
  • Behavioral tracking technologies
  • Cross-app tracking

11. Third-Party Links and Integrations

The App may include links to external websites, social media, or third-party payment systems.

Moksa Fitness is not responsible for:

  • Their privacy practices
  • Their content
  • How they handle your personal information

We advise reviewing their privacy policies before sharing any data.

12. Health and Wellness Disclaimer

All workout plans, diet recommendations, and wellness content are for informational purposes only and not a substitute for professional medical advice.

You should consult a healthcare provider before starting any fitness or nutrition program.

By using the App, you agree that Moksa Fitness is not responsible for:

  • Injuries
  • Illnesses
  • Adverse effects

resulting from activities or recommendations within the App.

13. Grievance and Contact Information

For questions, complaints, or to exercise your data protection rights, please contact our Grievance Officer:

Grievance Officer – Moksa Fitness

Email: contact@moksafitness.com

Phone: +91 8870431791

Address: Jeyam Tower, HIG 38, 80 Feet Road, New LIG Colony, Anna Nagar, Madurai, Tamil Nadu – 625020

Response Time: Within 15 working days from the date of request or complaint.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our business practices.

Any revised version will be published within the App and on our website, along with the updated “Last Updated” date at the top of the page.

By continuing to use the App after these changes are posted, you acknowledge and accept the updated Privacy Policy.